The current professional esports landscape has struggled to gain meaningful traction in the US for a multitude of reasons, including cultural perception, business models, and relationships with publishers. We believe that expanding access to gaming venues for everyday gamers can help tackle these challenges by broadening access to competitive gaming, increasing both player participation and viewership, and laying a foundation for widespread adoption. Dedicated gaming venues will help elevate, normalize, and legitimize esports as a serious pursuit for the youth in this country. Placing gaming facilities in universities opens the door for new audiences to be exposed to competitive gaming, improving monetization, and driving publishers to the ecosystem.