Today’s kids are growing up in a digital world and video games are where most kids are already spending their free time. We have a strong belief that unlocking player creativity is a powerful asset for the entire gaming industry. This part of creative development starts at a young age and when the Pok Pok team identified that the alternatives on the market are not well-suited for younger audiences and their development, they immediately sought to build a product that parents trust and kids love. Their first product, Pok Pok Playroom, is a collection of handcrafted toys that spark imagination, creativity and learning through open-ended play.