Christianity is the largest religion in the world and one of the largest global demographics; there are 2.3bn Christians globally, and 240m here in the United States (Pew Research). There are an estimated 41m Christian faith driven consumers, defined as consumers who are heavily influenced by their Christian faith when making buying decisions (American Society). This segment was recently polled and these were the three survey results that stood out to us the most:
In 2024, there was over $126bn invested in kids content by the big six alone: Disney, Comcast, Google, Warner Bros., Netflix and Paramount. The data around what has been invested in content for Christian kids is sparse; however, our internal research revealed there has never been greater than $100m ever invested in a single year in the sector. Therefore, content for Christian kids composes less than 0.1% of the spend just from the big six on the kids content space.
Premium SVOD subscriptions have doubled over the past four years alone to over 240m subscriptions alone in the United States (Antenna). Many of these subscriptions have become common staples in the home, many viewing their Netflix account similar to a public utility. This is why their churn rate remains best in class often below the 2% number. We will continue to see subscriptions be a dominant and preferred contract of payment by the consumer.
We are thrilled to support Erick Goss and the Minno team as they shape the future of entertainment for the Christian audience. Minno sits at the intersection of three powerful market dynamics: a large and highly engaged audience, a historically underinvested space, and strong business model tailwinds. These factors, combined with a world-class team from Amazon, PBS Kids, Duolingo, Disney, IGN, Discovery Kids, and more, gave us the confidence to invest. We are excited to partner with Minno as they continue to build and innovate in this space.
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